Sorinex Partners with Ancore to Push Strength and Conditioning Industry Forward
Sorinex Exercise Equipment, Inc. has entered into an exclusive distributor agreement with Anchor Health and Fitness, Inc. / DBA: ANCORE. Sorinex will exclusively market and distribute ANCORE products and accessories to University/College Strength and Conditioning programs, High School Strength and Conditioning programs, U.S. Military Strength and Conditioning programs and facilities, and Physical Therapy operations affiliated with Sorinex projects or facilities.
Sorinex will incorporate ANCORE products into the industry leading world of Sorinex racks and attachments.
“I see new products constantly. Some good, some not so good, and very few, great. ANCORE is one of those great ones. The applications and options are limitless.” - Bert Sorin, President/Co-Owner Sorinex Exercise Equipment, Inc
ABOUT SORINEX
Sorinex is the most sought after strength brand for professional teams, colleges, high schools and military bases. Our industry first designs have changed the face of strength training forever. Since 1980 we have been family owned and operated. Our team is composed of strength coaches, professional athletes, world champions, olympians, and tactical operators of the highest level.
ABOUT ANCORE
ANCORE provides a space-saving, portable cable machine that can adapt to be used in any training setting. Our revolutionary portable cable machine is used by the world's top athletes across the NFL, NBA, NHL, MLB, PGA, and UFC for strength training and physical therapy. ANCORE was started in 2019 by former college athletes. All ANCORE products are designed, engineered, and assembled by hand in Massachusetts.